Advertising with Vehicle Wraps
Let’s discover the many ways to advertise your business.
Vehicle wraps are one of the most effective forms of advertising for businesses. Everywhere you go, at any time of day, someone is bound to see it.
The advertising capabilities available to you through the use of vehicle wraps are virtually endless. Wraps can be applied to almost any type of vehicle imaginable and have proven to be successful marketing tools for businesses of all kinds.
Here are our some ways in which your business could use your vehicles and wraps together as a proven form of advertisement.
What Types of Vehicles Can be Wrapped?
1. Semi-Truck Wraps
Because of their size and the extensive number of miles they travel, semi-trucks tend to get the most exposure for a brand – stretching from city to city and from state to state. If your business transports your product by semi, you should absolutely consider getting it wrapped.
The large surface area of semi-trucks gives you so much room to use eye-catching graphics and colors that coincide with your company’s logo to really catch the attention of fellow drivers.
2. Fleet Wraps
Similar to semi-trucks, fleet cars are regularly used for travel and transportation, therefore reaching many more potential customers on a daily basis than some other types of vehicles. By wrapping your fleet vehicles, you begin turning the assets your business already owns into marketing machines.
When choosing wraps for your fleet of vehicles, you want to make sure they all complement one another. The goal is to make all of your fleet recognizable, even though just a single glance. The best way to accomplish this is through cohesive design – including the color scheme, your company’s logo, and graphics.
3. Car and Truck Wraps
For those smaller businesses that may not have a fleet of vehicles at their disposal, you can still wrap the personal cars or trucks of the owners or other employees. Don’t worry about the kind of commitment that would be – wraps will not damage the paint of the vehicle and can easily be removed whenever you need.
Here’s a little hint: assuming you’ve wrapped your car with your company’s logo, leave it parked outside your home, drive it while running errands, or even take your kids to school in it. Doing this will help to gain more exposure for your business and drum up interest.
4. Food Truck Wraps
The food truck industry has completely transformed and taken over the streets of many cities. This has created stiff competition between the multitude of food trucks popping up within the same city.
One of the first things potential customers judge a food truck by is its appearance. Assuming they are a first-time customer, they haven’t had a chance to taste the food yet, which means they can only go off of what their eyes are telling them looks appealing.
The wrap’s purpose is not only to make your truck stand out from the crowd, but also define your brand. As a food truck owner, you must make sure your truck speaks for you, and the way to do that is through the wrap that you choose.
5. RV Wraps
While not a highly common form of advertising, RV’s may also be wrapped in order to gain more brand awareness.
Not many businesses use RV’s for work purposes, but there are some specialized ones that might. For example, businesses that travel across the country promoting special events or providing educational training may use an RV for travel, and could, therefore, benefit from promoting their product or service on the vehicle itself.
6. Motorcycle Wraps
A fun and unique way to advertise is through a motorcycle wrap. Though this option is not one of the more popular ones, it can still make an impact through clever design.
We recommend incorporating a unique color or texture, along with a detailed graphic of your logo, to really turn heads. You could even wrap the rider’s helmet to match with the motorcycle’s design!
7. Boat Wraps
Similar to motorcycles, boats are also an unlikely place to find companies advertising. However, wrapping boats can be an excellent marketing option for certain kinds of businesses.
Companies that sell products and services like outdoor gear, fishing products, boat tours, or even lakeside restaurants and shops could really benefit from advertising through boat wraps. We suggest docking the boat in a popular cove to gain exposure and grab the interest of fellow lake-goers.
Vinyl is incredibly durable too, so you won’t have to worry about it not being able to withstand the rough waters and many differing climates that this type of vehicle faces.
What Types of Wraps are Available?
For those hoping to make a huge impact and those with more room in their budget, a full wrap is the way to go. Full wraps cover the entire surface area of the vehicle, in whatever design you choose.
Partial wraps are perfect for those with a small-budget advertising plan, or even those with smaller vehicles like motorcycles. As opposed to full wraps that cover all surfaces of the vehicle, partial wraps only cover the portion you specify, such as the hood, the roof, or the doors.
Aside from full or partial wraps, you can also choose to go with spot graphics. Spot graphics are essentially a single graphic placed on one particular spot of the vehicle. This can include your company’s logo, or even just your contact information. While these may sound simple, if designed correctly, even spot graphics can make a large impact on viewers.
This is also a great option for those hoping to test out how their new logo or graphic would look on the vehicle first, without having to go straight into a full or partial wrap.
What Types of Materials are Available?
Another choice you get to make when choosing the wrap for your company vehicle is the material. Vinyl comes in hundreds of colors and textures including matte, metallic, camouflage, reflective, carbon fiber, and so much more.
Professional installers also have the capability to color-match your existing company logo to help guarantee your branding stays consistent.
Find a Professional Near You
To ensure you receive a seamlessly fitted wrap, make sure you hire an experienced professional. When installed by professionals, vinyl wraps offer many surprising benefits. Vinyl not only makes your vehicle look amazing, but also protects the original paint against scratches and dents, road debris, and damaging UV rays.
For those who live in and around the Wichita, Kansas area, check out the MightyWraps team at US Logo. The highly trained team at MightyWraps works tirelessly to give you the perfect vinyl wrap on any vehicle you bring into the shop.
US Logo wants its customers to have the best, which is why they only use the highest quality and highest definition vinyl available. Each panel of the vehicle is meticulously measured and prepped to guarantee there are no gaps or bubbles and everything is aligned perfectly.
US Logo also offers design services to help you either create a new logo or incorporate your current logo with any other design aspects you’ve chosen for your wrap.
Call US Logo today or fill out a contact form here to discuss all of your vehicle wrap and advertising goals!