The 10 Most Eye-Catching Places to Use Environmental Graphics
While vinyl wall graphics and lettering have become fairly commonplace in recent years, it’s the unexpected spots that can delight the eye and have greatest visual impact. Environmental design should incorporate your logo and graphic style, of course, but you can also include stylized or abstract content that inspires employees, illustrates your company culture, and shifts visitors closer to making a purchase. When you start thinking outside the box and visualize every hard surface in your building as part of a larger branding canvas, you can turn the visitor experience into a stimulating journey that leaves an indelible brand impression. Well placed environmental graphics can turn a drab business space into a powerful component of your branding arsenal, but you may not have thought of all the places they can be applied. When you look around the interior of your facility, think of it as series of opportunities to reinforce your graphic identity. You can delight the eyes of visitors by adding environmental graphics to these 10 eye-catching spots.
1. Ceilings (Look! Up in the Sky!)
Pull an entire room together by including hard ceilings—or even ceiling tiles—in your overall design. The space above our heads is rarely used as a canvas for branding, which makes it even more spectacular.
2. Floor Surfaces
Like ceilings, floors are among the most underused branding surfaces. Take advantage of this relative novelty by continuing your messaging under the feet of visitors. This is also a great spot to place wayfinding signage that guides them through your building.
3. Columns, Pillars, and Posts
This can open the door to some very creative ideas that truly set your building apart from the competition. Consider applying a theme to these spots, such as wayfinding markers, chapters in a visual story, or aesthetic connection points between floors and ceilings.
4. Cabinets, Coolers, and Cases
Storage areas of all kinds can be incorporated into your environmental graphics plan. Common, utilitarian containers with hard surfaces don’t have to be eyesores; with vinyl graphics, they can become integral parts of your branding landscape.
5. Countertops and Counter Fronts
There’s no more attention-getting placement than right under the eyes of visitors who are interacting with your staff. Vinyl graphics are very resilient, even on higher-wear areas like the fronts and tops of counters and reception desks. Don’t let this branding opportunity go to waste!
6. Elevator Interiors
Elevators give you a prime opportunity to propagate your message before a captive audience. These graphics can contain longer text because viewers don’t have much else to look at in this confined space. You can also use it as a creative way to provide information about what can be found on each floor.
7. Staircases and Railings
Graphics on staircase treads and risers can really pull an environmental design together, connecting multiple floors with a common branding theme. If you have glass stairs, you can use perforated vinyl, which displays an opaque message below while providing through-visibility from above.
Arches are already inviting to the eye compared to ordinary doorways, so they make an excellent focal point for graphics. Use vinyl to accentuate these architectural details and create transitions between spaces.
9. Interior Windows
One-way, perforated window vinyl allows you to carry your designs beyond walls and onto sections of glass. The designs will be visible from one side, but from other side, the glass will allow clear visibility with a slight tint. The same is true of exterior windows, which can display messaging to people outside without obscuring visibility from the inside.
10. Get Creative with Open Wall Spaces
Transform the walls of a room or corridor into a journey through your brand history or use them to create transitions between spaces. As with other environmental graphics, you can also use artistic images that flesh out the aesthetic of your company’s “look” without making a direct branding statement.
It’s a Lot to Think About
Vinyl graphics can be used in so many ways that it can be a bit overwhelming. Our graphic designers do this all the time, and they’re never short of ideas. Call US Logo at (316) 264-1321 to brainstorm concepts. Let’s turn your facility interior into a bold statement that shows off your company’s creativity, inspires employees, and helps turn visitors into buyers.