Q: Does RocketCinema require a contract?
A: You can pay a few extra dollars and do “one-off” visual messages, but higher post frequencies can dramatically improve your results, so we recommend at least one to two new content placements per month, with no less than a three-month commitment. Ask about even deeper discounts for six and 12 month contracts.
Q: What kind of content can I produce with RocketCinema?
A: Here are some examples of cheap videos that do well online and can be shot in 30 to 45 minutes with minimal preparation:
- Product demos and overviews – Want to improve sales on a specific inventory item? Share it with people in a video. They want to see the actual product as they approach a purchase decision, and this research is done online, predominantly via visual content.
- Product unboxings – These are amazingly popular on Youtube, and seeing someone take a new product out of the box intensifies the excitement of making a real-world purchase.
- Industry news to your customers and prospects – Keep your customers caught up on industry news that adds value to the ways they can use your product or service.
- Inside knowledge to start new conversations with your customers – The professional knowledge in your head is valuable to your customers; RocketCinema is an easy way to share selected pieces of that knowledge and demonstrate your validity as a product or service provider.
- How-to/tips-and-tricks – There’s no better way to build credibility than to show how much you know about what you do. Whether for big projects or small fixes, people search for how-to videos on YouTube, increasingly on mobile. 91% of smartphone users turn to their devices for ideas while completing a task.
- Anything you want to talk about that connects you to the culture of your buyers – When you talk about any kind of interest you share with your target audience, you become human and credible to them. When you demonstrate commitment to a cause, your community, or even a hobby that’s peripherally related to your product or service, you create a level of trust that’s essential to consumers trust in our cyber-connected world. If you offer computer products to gamers, talk about gaming. If you style hair, give an opinion on fashion. If you’re a corporate attorney, share ideas on tax law trends and how to leverage them. You already spend your days thinking about these things; all you have to do is collect your thoughts and share them to open the door to new customer relationships.
Q: What kind of results can I expect from RocketCinema?
A: Here are a few of the overwhelming statistics that support the use of video content for marketing:
- Doubles the time spent on your website
- Represents 75% of consumer Internet traffic
- Video content on your website attracts 2-3 times as many visitors
- YouTube has 1 billion users and 4 billion views per day
- 59% of executives would rather watch videos than read text
- Increases purchase intent by up to 97% and brand association by 139%
- A video link in an email improves click-through rates by 200 – 300%
Q: What kinds of companies should use RocketCinema?
A: RocketCinema is a highly effective marketing tool for:
- Retailers – Spotlight or unbox a new or featured product in your inventory.
- Realtors – Spotlight your hottest new properties with photo insets.
- Restaurants – Show off a dish you want to promote. Taste it. Smile and moan and tell viewers how amazing it is. Use inset photos to show the inside and outside of your restaurant.
- Bars and clubs – Make one of your coolest drinks and invite people to try it for a special price. Use inset photos to show the inside and outside of your establishment.
- Attorneys, doctors, dentists, jewelers, and other professionals – Share your specialized knowledge to start online conversations with prospective clients.
- Manufacturers – Highlight a product or process that sets you apart from competitors. Add it to your next email blast to dramatically improve click-through rates.
- Service providers of all kinds – Share and demonstrate your special industry knowledge in a way that opens dialogue and builds trust with new customers. This works wonders on social networks.