Common Misconceptions About Vehicle Wraps
What are your thoughts when it comes to vehicle wraps?
As a business owner, vehicle wraps have the potential to bring in a significant number of new customers, while also being one of the most cost-effective types of marketing businesses can invest in.
Acting as a mobile billboard, vehicle wraps can reach thousands of potential customers in just a single day. According to a Nielsen study, nearly half of all consumers who saw an out-of-home ad later searched for that company online within 6 months.
Because vinyl wraps are a less traditional form of marketing for businesses, several misconceptions have formed regarding their quality and effectiveness. Let’s quickly go over the most common of those misconceptions and the truths behind them.
1. The Wrap Is Going to Bubble
For a vinyl wrap to be installed correctly, it must be perfectly fitted to the many curves and corners of a vehicle. So, when it’s not, bubbles or wrinkles may form in the vinyl after installation.
Bubbling is fairly normal when it comes to wrap installations and are often minimally noticeable. However, if a vehicle has sizeable dents or other exterior damage, the chances of bubbling or wrinkling increases significantly.
A combination of the right design, vinyl, and installation techniques should help in reducing the chance of bubbling or wrinkling. But, if you find there are prominent bubbles or wrinkles in your wrap, any reliable professional should be willing to fix the issue.
2. The Wrap Is Going to Peel
One of the first things you can do to prevent peeling is making sure the body of your vehicle is thoroughly cleaned before the wrap is installed. Any dirt or debris left on the surface will prevent the adhesive from sticking to the vehicle. Most reliable professionals will clean the vehicle for you before they begin the installation, but make sure to check with them before you take it into the shop.
After the wrap has been installed, you should wait at least a week before you wash your vehicle to give the adhesive enough time to properly seal. Whenever you do wash it, avoid using harsh abrasives or pressure washers, which can cause the edges to peel. Instead, use a gentle soap with water.
3. Wraps Do Not Age Well
The average consumer has started to keep their vehicles longer – an average of 79 months as of 2016. Vinyl wraps can last on average anywhere between 5 to 10 years if properly maintained, which means a vinyl wrap could easily last the entire span of ownership of the vehicle.
Wraps also protect your vehicle against dirt, debris, dents, and damage caused by UV rays, so once you decide to sell the vehicle, its exterior will still be in like-new condition.
4. You Can’t Measure Their Effectiveness
Critics will say there is no successful way to measure the effectiveness of advertising through vehicle wraps. While measuring vehicle wrap statistics may be a little more difficult than with more traditional advertising avenues, there are still ways to successfully track its effectiveness.
For example, set-up a separate phone number and/or website link specifically for your business vehicles and incorporate those into your wrap design. This will help you to track which potential prospects have found your business through the wrap on your business vehicle.
5. Short-Term Potential
Some may argue that wrapping your business vehicles will incur significant ongoing expenses due to the need to constantly update or alter the message on your wrap. To avoid these unnecessary costs, don’t advertise limited-time promotions or sales on your vehicle’s wrap. Instead, promote ongoing offers like “Price Match Guarantee” or “Free Delivery”, which will help to set your business apart from the rest.
6. Wraps Are a “Luxury”
While we can admit vinyl wraps aren’t exactly a necessity, we can say they are a great investment that help to protect the surface of your vehicle from scratches, dents, UV rays, and other road debris. On top of that, vinyl wraps are typically more affordable than a new paint job, which can end up costing almost double that of a wrap installation.
Any form of advertising can turn out to be a disaster if not executed correctly. This is why it is key to hire experienced professionals to do the job for you. As with any other product or service, you’re going to get what you pay for. By hiring professionals with numerous years of experience in the vinyl wrap industry, you can almost always be assured you’ll receive a beautiful and seamless installation.
Vinyl wrap experts can also aid you in the design process – making sure all of your design elements work cohesively, in order to successfully entice your target audience. Let’s face it, most vehicles just don’t have the space and viewers don’t have much time to see every product or service your brand offers advertised on the vehicle. Experts will be able to direct you as to which features are the most effective and will have the most impact with the consumer.
For businesses looking for knowledgeable and skilled vinyl wrap professionals in the Wichita, Kansas area, give MightyWraps a call! MightyWraps a US Logo company, has been the go-to source for vinyl wraps in the Wichita area for almost 15 years.
For answers to any of your questions, visit our vinyl wrap page here, check us out at our facility at
520 N. West Street, or give us a call at (316) 264-1321.
We can’t wait to speak with you!