5 Important Factors of Promotional Products
Quick! Think of the top three biggest brand names. What did you think of? McDonald’s? Nike? Your own company…? Probably not but every company has to start somewhere. In order to reach consumer’s top of mind brand awareness, we can use channels to access this spot. It doesn’t matter your company’s purpose as long as you have a purpose big or small and through marketing, you can reach the peak!
One of the most useful ways to get and keep a customer’s attention is through promotional products. Check out these five important aspects of promotional products a business should go after.
- 1. The Importance of Promotional Products is Value
One important aspect of promotional products is that it creates value for the customer from the company. If a business gives a potential customer a piece of junk, they will chuck it the same way they would a flyer under the windshield. This means that companies walk a fine line between keeping the marketing budget within reason, and giving a potential customer a bit of swag that can be used in everyday life. Promotional product examples include things like pens, custom canvas tote bags, or keychains are perfect examples.
It is also easy to add a little extra value to some promotional items. Tote bags can be made insulated, for carrying frozen or refrigerated goods home from the store. Pens can have little-LED lights on the end, and function like a stylus for touch screens. Notepads can have magnets or adhesive on the back. The ideas are endless.
- 2. Promotional Products are Clever
Something that a person can use is always good, but making it memorable will help form an emotional connection to the product or service being promoted. Being clever can even go out of the box with promotional items and work with traditionally uninteresting items like business cards. A funny phrase or business name, or a thought-provoking design can make someone take notice. (Everyone loves money… make your business card look like some cash. It’s memorable and possibly trick some people into thinking it’s of serious value). The material used can also be the hook, like a flooring company making promotional refrigerator magnets out of wood or laminate.
- 3. Link it to a Cause
There is a better than average chance that there is an underlying cause which a significant majority of any business’s target market will feel strongly about. Promoting a business by connecting with a good cause is called charitable marketing. One simple task and a typical example of caused-based promotional items is to give out something made with recycled materials. A business being directly involved with a cause is another great way to do this. They could sponsor a charitable organization or fundraising event. Thing like 5K runs done for charity often have t-shirts made up for the event with the name of sponsoring businesses.
- 4. Promotional Products are Important For the Kids
Sending a promotional message through a kid is often the fastest way to turn a parent to a customer. This could be anything in the realm of promotional gifts from handing out free balloons with a business’s name on it, or a water bottle with a company logo and content info, to bouncy castles and chaperone during open houses. The trick is making it so that the promotional item means that the parents don’t have to devote so much energy and attention to their children.
Tying in a promotional product to a popular toy, book, or cartoon is also a great idea. Kids are some of the biggest fans out there. Giving them a small figurine of their favorite cartoon character with a business’s logo stamped on the bottom can draw in the parents. Mind licensing rights however since copyright infringement can be costly. One last thing to remember, when it comes to mixing promotional materials and kids. Make sure that the items are safe and age appropriate.
- 5. Go Digital
More shoppers either buy online or check their smartphone to see if they are getting the best deal. They also tend to look at reviews and research products before making a purchase. This goes for millennials who see this sort of thing as second nature as flipping a light switch. If a business wants in on this digital age shopper’s good side, make it easy for them. An excellent way is to incorporate a QR Code on a promotional item. That way, all a smart device user has to do is point the camera at it, and they will learn everything they want to know.
Internet ads via AdWords can be overlooked, or misdirected because the wrong keyword was used. And how many times have we wadded up and thrown away a flier before even looking at what was on it? Promotional products, such as a custom canvas tote bag, put something in a potential customer’s hand that will make them take notice. To make sure that happens, steps need to be taken to ensure that the customer regards it. The importance of promotional products is far and wide but finding the value, cleverness, cause, connection and medium of a promotional product can take your company to new heights and if done right, can lead you to the top of mind for customers.